What is the Presidential Brand Blog?

Are political candidates knowingly and proactively setting forth to build a brand?

Are the public’s perceptions of candidates in sync with the attributes candidates are espousing in their advertising, press releases and appearances?

Do the attributes candidates are marketing make a difference when it comes to the voters’ “purchasing decisions?”

Does an outgoing personality equate to strong leadership? Does strong “awareness” of a candidate translate to a sure bet at the polls? 

This blog is part of the Chernoff Newman / MarketSearch S.C. Presidential Brand Study, an attempt to answer these questions and more during the 2008 South Carolina presidential primaries.