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- SF Chronicle: Obama On Verge Of Breakthrough
- Lessons In Presidential Branding
- Republicans Need Somebody To Love
- Hearts, Heads and Electability
- Clinton, Thompson Lead In New Brand Study Poll
- Republicans Search Their Hearts While Democrats Use Their Heads
- Critiquing the Candidate Logos
- Logovoting
- Washington Post: Looks and Politics
- More Microsoft vs. Apple
- Brand Analysis of the Democratic YouTube Debate
- YouTube Debate Preview: The Democrats
- USC Students Brand the Presidential Candidates
- Presidential Election Candidate Reputation Study
- Presidential Gilligan's Island
- Rocky Mountain News: Sharpening Their Brands
- Presidential Brands 2008: The Republicans
- More Reaction to Branding Study
- Another Way of Measuring Perception of Candidates
- Bierbauer On Democratic Brand Study
- Bull Market for the Candidates
- John Edwards: Iraq Veto Ad
- Presidential Brands 2008: The Democrats
- Presidential Brands 2008: Hillary Clinton
- Presidential Brands 2008: Barack Obama
- Presidential Brands 2008: John Edwards
- Campaign 2008: Buying Brand X