Connectivity

Average Connectivity Scores(Click thumbnails to open full-size images)

View the questions that make up the Connectivity assessment

 
In corporate branding, Brand Relevance is the relationships buyers have with a product or service.  It is their “personal relationship” or “emotional connection” to the product that keeps them coming back for more.

While few individual voters have a direct personal relationship with presidential candidates, we can still gauge their perceptions by looking at attributes such as compassion, sensitivity to the needs of the poor and underprivileged and the sense of their being “in-tune” with the state’s voters.  We call this brand attribute “connectivity.”

Net Connectivity ScoresIn this category, John Edwards outpaces his rivals.  His personal roots in the state are particularly important in this category, and indeed, much of Edwards’ messaging has spoken directly to seeing to needs of our country’s most needy.

Edwards average connectivity score is 29, followed by Clinton with 24 and Obama with 19.