John McCain: American Hero

John McCain has the experience and preparation to lead America in dangerous times – and because of this, his perceived lack of warmth and personal charm could actually be a strength, or brand builder.

As an automobile, what else could McCain be other than a pickup truck that’s “Built Ford Tough.”

In the same way, McCain is Wrangler when it comes to jeans – rugged and durable.

Finally, McCain is a Timex – he takes a licking, but keeps on ticking.