There are many ways to measure perceptions of brands and candidates, and here's one of the most interesting we've seen.  It also confirms some of our own "brand associations" with the candidates.

From Dullard Mush: 

"...an online behavioral marketing firm has tracked what web surfers are looking at before and after visiting a pair of candidate sites.

Thanks to the wonders (or evils) of tracking cookies, the experts at Tacoda, with an assist from ComScore, ran the data for the two most popular candidate sites -- HillaryClinton.com and BarackObama.com."

The Clickz Network notes:

"Hillary's supporters dig horror flicks and are in the market for full size vans and Miami vacations. Obama fans love indie films, luxury vehicles, and are addicted to their Blackberrys.

 "Luxury, two-door and compact cars are popular with Obama visitors, as are motorcycles; sports cars, minivans and midsize SUVs, on the other hand, attract Clinton visitors. Both campaigns draw users interested in full size vans, although Clinton visitors are 10 times as likely to visit van related content compared to 2.8 for Obama visitors.

"Other content categories popular with Obama's site visitors include academic, travel, opinion, men's health and financial investing. Clinton's frequent content related to travel, auctions, investing and food and wine.

"When visualized, the numbers are also telling. While Obama attracts a multitude of small, disparate groups, Clinton draws fewer, larger groups. This makes sense to Morgan, who produces similar reports for commercial brand advertisers. Clinton's chart, he said, 'is not unlike what we would see with more mature brands…. There are fewer groups of people but in bigger chunks.'"