Rudy Giuliani: American Icon

Giuliani is likable,  interesting and inspiring.  While he lacks experience in national affairs, the reputation he earned while dealing with 9/11 leaves him in good stead with Republican voters.

If Giuliani were a car, we think of him as a Toyota RAV4 – a crossover vehicle with a different kind of appeal in a Republican field.

As an insurance company, Giuliani is a bit like Allstate – “You’re in good hands.”

If he were a pair of jeans, we see Giuliani as a new pair of Levi’s – it’s an All-American brand, but you still need some time to make them real comfortable.