The Republicans
McCain and Giuliani are far and away the strongest brands in the Republican race. They are tied in Familiarity and Connectivity. McCain’s strength is Brand Performance, while Giuliani is strongest on Reputation and Personality.
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Brand Scores
How do the candidates stack on the individual elements of presidential branding?
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The Candidates
Brand profiles of top-tier announced Republican candidates Rudy Giuliani, John McCain and Mitt Romney.
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The Horserace: Turning Brand Into Votes
